Social Strategy and Consulting

With big‑brand experience, I help you build a strong social media strategy through focused audits and consulting sessions, helping you grow your audience, boost engagement, and drive results.

Brand Narrative

Social Consulting

Social Analytics

Go-to-Market Strategy

About me

I’m a social media strategist with big‑brand experience and a passion for helping smaller accounts grow.

After years leading digital campaigns for a major tech company, I now use that expertise to help you stand out online with authentic, data‑driven strategy.

Above all, I aim to honor Christ through my work, serving you wholeheartedly.

My Work

Every brand has a story worth telling. Here’s two of my favorite projects that I’ve worked on throughout my career.

Granite 4.0 launch

I supported the rollout of this AI model through content development and community engagement. My contributions included:

✔️ Content Strategy & Copywriting

✔️ Customer Experience (CX)

✔️ Social Media Execution

✔️ Reddit Community Engagement

IBM z17 launch

I played a key role in the successful launch of IBM z17 by supporting cross-functional efforts across content creation and social media strategy. My contributions included:

✔️ Content Creation & Copywriting

✔️ Social Media Engagement

Caleb always brings his A game. His weekly performance reviews helped our entire team learn more about where we were winning, and where we had to continue to test and experiment to crack the code on content. He's not only a content creator, but also a data and performance wiz. A jack of many trades. Best of all he's a pleasure to work with, always puts his best foot forward, and takes initiative on bringing ideas to life.

Ready to grow your online presence?

I partner with brands to improve their social media through clear, actionable audits and strategic guidance.

If you’re looking to strengthen your social strategy and elevate your online presence, learn more about my services.